The death of branding

I've been studying how much children are used in advertising nowadays. There are thousands of examples in both printed media and television. The examples are increasing and I don't like the trend.

I like children and admire their opinions but I don't like when advertisers are putting the wrong words in their mouths.

Children should have the right to their own authentic comments. They should not be used as "cheap gadgets" to carry valueless messages to consumers.

Children are honest, but a lot of advertising isn't.