When it comes to building a successful business and keep it growing, marketing & sales are two of the most important ingredients to focus on.
When it comes to marketing, building partnership and customer relationships social networks like Facebook, Twitter, Jaiku, Pownce, MySpace, Facebook, Linkedin, etc are great tools.
There are many of these systems and I hope that this Ning will help us better understand how to use them for business. The best part is that connecting people that used to cost a huge amount of money in the past is now available for free or to a small cost.
But in addition to "connecting people" are we ready to use these new and powerful tools for project management and open innovation?
I know that traditional enterprises and business are still not very fluent with social media. Many are scared about taking their innovation processes into open platforms.
Is social media a threat to intellectual property? Are CEOs and managers reluctant to move to Web 2.0 and SM applications while they feel loosing control?