Virtual reality technology is used in art, games, and business applications. Sometimes the medium does really become the message, as our desire for new technology exceeds the need to create compelling content.
What value does VR bring? What value does immersion bring? What does it produce in my body, soul, and mind? For one thing, immersive art makes the experience more personal.
Experience is of course always subjective, but immersion is different from a typical art piece/spectator divide. I just saw myself as a part of a larger project. They've given me a role in a play and made me an immersive partner in the game.