Ecommerce is arguably the most competitive online business model with around 24 million sites running worldwide. With the competition intensifying exponentially, businesses are forced to find innovative and intelligent approaches to stand-out in the ecommerce marketplace. A well-conceived ecommerce UX design creates a positive and engaging shopping experience for the customers whereas an ill-conceived design leads to higher customer drop-offs and cart abandonment rates.
In this blog, we discuss an approach to impactful ecommerce UX design, doing an in-depth analysis of the factors that influence UX design, significance of design in the customer shopping flow and the best design practices by Mobile App Development in India that help ecommerce stores to sell more.
What is E-commerce UX Design?
Ecommerce UX design refers to the process of creating a simple yet engaging shopping experience for the customers. A good design will guide the users through the online store and help them easily find what they are looking for. With effective ecommerce UX design, users’ shopping experience can be made enjoyable, fast and stress-free.
Customer shopping flow and Ecommerce UX design
UI&UX Design Company in India plays a pivotal role in the success of an ecommerce store and influences the customers' buy or drop decision. Design features like fast feedback, intuitive navigation, and engaging product information play a decisive role in ecommerce sales.
Creating an ecommerce UX design with the shopping flow in mind helps to increase conversions and reduce cart abandonment. Let’s see the six steps of a customer shopping flow.
The first step is the discovery of the ecommerce platform. Here design has a significant role to play in positioning the platform well. Most users form an impression about the platform in milliseconds and in that short time span; the platform must impress users, convey information about their products and encourage users to browse the site. If users don't get a clear picture in the discovery stage, they would most likely end their shopping journey then and there.
Impressed by a platform in the discovery stage, users start browsing. There are two types of buyers – planned buyers and impulsive buyers.
The other category of buyers are those who have no specific intent to purchase but will buy if they find interesting products. These are valuable visitors for an ecommerce platform and a compelling design can increase their conversion rate.
From browsing, users move to the next step when they find a product that sparks their interest. At this stage, the design should prioritize guiding users towards completing the purchase.
At this stage, it is also key to provide all the information users may potentially need. A well-organized product page with detailed product descriptions, good quality product images and positive user reviews will impress users and reinforce their purchasing decision.
Satisfied with the product, the user proceeds to add it to the cart. The ecommerce UX design should focus on transparency at this stage. The cart details should be clear and easily understandable for the user. All information including order quantity, price, discounts, taxes, and shipping and delivery charges should be explicitly mentioned. The design should provide easy and visible options to remove items from cart edit cart and move to wishlist.
A crucial stage in an ecommerce transaction, checkout should be designed keeping safety and speed in mind. Some things to consider in checkout design for best ecommerce user experience are:
Checkout is the last user action on an ecommerce platform, but it's not certainly the end of the shopping flow. For the flow to be complete, users must receive confirmation of their purchase. A confirmation message containing order details, delivery method and delivery date and tracking details must be given to the customers after checkout.
It is best to give the confirmation on websites/apps and through email or text messages. Keeping users notified with the order's shipping status also is a good practice. Most ecommerce platforms today use push notifications to give real-time updates to customers.
Three aspects that influence the design of ecommerce platforms
There are three key aspects to consider when designing an ecommerce platform– Business requirements, UX aspect and UI aspect.
Why Choose Techthrive Solutions Private Limited as your UI&UX Design Company?
UX design for Ecommerce requires a strategic approach to engage visitors and convert them to revenue generating customers. In the current competitive landscape, your ecommerce platform requires the touch of experts to liven it up. We, at Techthrive Solutions, have accumulated a wealth of experience offering ecommerce UI UX design services for different verticals. From fashion to grocery, beauty and electronics, our expertise is well established in diverse areas.
Techthrive Solutions is united by a vision to deliver user-centric designs. With a powerful team of UX enthusiasts, we solve user experience challenges and help businesses transform their work through design. Our deep understanding in handling software for start-ups to enterprises combined with design skills makes us a Best UI&UX Design Company in India.