Sarcasm drenched look at some companies fear of corporate blogging.
Dr David Vaine of Apparently KM PLC explains how compulsory corporate blogging can be implemented without adversely affecting employee productivity. Listen to his advice with a smile on your face.
Nevertheless, companies, enterprises, entrepreneurs, and enterprises are scared about blogging.
The best way to say noting is to create a system that is complex, includes every possible step of command and control, and finally, make it expensive.
The end result: no-one will be blogging to improve customer relationships or to promote a product and service.
Finally, Internet is an evil space, people become addicted, they spend all their time on social media, and they might end up getting friends and new customers.
Every CEO should make sure that will not happen.