Communication: Web site and/or blog

[Bruno]

Hello everybodyI have a question for the community.With the emergence of dynamic internet medias like blogs ans social medias, do companies still need to have a website to exist on the internet? Or can it be replaced by blogs and social medias?Same question for emails. I recently heard somebody say that when he wrote a mail it is because he wrote to his grand mother.Bruno

[Bruno]

Concerning "Social networking" I think that it look like the old "salon" or "Café" that we have in the XVIII century:

http://en.wikipedia.org/wiki/Salon_(gathering)

Its was about "open discussion" too and the aim was "encouraging the exchange of news and ideas"

The only difference is that on internet the is no Madame...

[Bruno]

Helge

If I understand well, we have choice to communicate between:
* communication products (2.0 stuff) created and used by people not particularly able to communicate
* traditional communicating tools (ads, marketing...) which look like military tools and are not good tools to communicate but still use by people who like to communicate

What is the solution?

[Helge V. Keitel]

Bruno,

Your question is very valid and important. Email is becoming outdated because of spam. Social media enables open communication and interactivity: one to one, one to many and many to many.

Computer freaks are deep into social media and Web 2.0 interactivity but traditional businesses are still communicating like grandmother.

Many grandmothers are also using Skype, sharing pictures and maybe sending videos to YouTube as a part of her communication with grand children and her kids.

The traditional enterprise is still lost in the Web 1.0 one way communication. But things will most probably change when we move from recession to a new business environment where those will survive who learn to interact on a global level.

Traditional companies might focus their effort on where to find new clients with very expensive business communication models: who are reading ads?