Franchise Training Fails Customers and Franchisees

[Jeffrey A. Roth]

With my [Bob Brogan] nearly 20 years of professional experience within the franchising business arena, it is safe to say that the traditional and existing franchisor training has failed its two most important constituents: 1) Customers and 2) Franchisees. The central tenet for franchisors to provide immersive training around key events is flawed and the manual-based operations courses are outdated methods to deliver daily success.The inability to provide a consistent customer experience, deliver on the brand promise across locations, get new unit managers trained and productive as quickly as possible and provide access to continuous knowledge sharing environment have an immediate impact on customer perception and wallet-share.The damage to the brand is difficult to repair and the financial implications...Read the full article here: http://www.interactyx.com/blog/franchise-training-fails-customers-and-franchiseesJeffrey A. Rothwww.interactyx.com