What could be the best way to move a wood based business into the cyberspace? We've all the technical means, tons of theories are supporting increased openness while more and more end-users are searching the Internet for new construction and design ideas, but if the business culture doesn't support a big-mouthed and out-spoken approach, what should we do?
Social Media means a huge step forward for companies who seldom make headline news in the local printed journals. Those who aren't used to have a voice in the local radio broadcasts and never seen the need to talk business-to-business with their clients might find social media as a waste of time and effort.
Where to start? How to move?
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