I've an idea, we should start talking with each other. We've hundreds of people from various parts of the world in this Network and we fairly interact with each other.
We live in the digital age of social collaboration, but we don't even say hello to one another. There's a lot of talent here, but we avoid to talk and share our ideas. We look at each other from a distance. How about asking, "How are you doing, my friend?"
Media (3)
We discussed Open Innovation and Collaboration with Jos Schuurmans today. How could we help our clients to find their way in the social media landscape?
Quite a few are afraid to take their first step towards the "House of Social Media Terror" ;) even though that's the way every single producer and service provider has to take sooner or later.
Finnish companies are reluctant to speak out while being afraid that their competition will learn to much about their products and services.
Effective transfer of tacit knowledge generally requires extensive personal contact, regular interaction[3] and trust. This kind of knowledge can only be revealed through practice in a particular context and transmitted through social networks.[4] To some extent it is "captured" when the knowledge holder joins a network or a community of practice.[3]
The "Keep Quiet, Stay Silent" attitude is huge challenge for those who would like to improve customers Internet and Social Media presence.
Small and Medium Size companies are afraid to disclose valuable information about their IP's, patents, and innovations.
Jos Schuurman's company Cluetail Ltd. promises: "Be found, be seen, be heard! We optimize your web channels, get your message out, and help you to keep improving. Let’s give your brand’s online presence a boost!"
Cluetail is the brain child of Jos Schuurmans (LinkedIn), a seasoned journalist, early Internet adopter, and corporate communications veteran.
Jos has conceptualized, project-managed and run online publishing concepts since the early 1990s. He’s worked for public media, educational institutions as well as in corporate communications settings; for local not-for-profits as well as stock-listed companies. The teams that Jos has worked with have won several communications and media innovation awards.
The name ‘Cluetail’ is derived from the Cluetrain Manifesto and the Long Tail, two ideas that have profoundly influenced our thinking about marketing communication and the Internet.
Credibility. To build a positive brand reputation can take up to 25 years, the equivalence of a new generation growing up. Yet, reputations can be destroyed in the blink of an eye.
For a brand therefore, in expressing itself, credibility is more important than anything.
The way one attends to credibility in communication is by submitting fact and opinion relevant to one’s audience, in a balanced fashion. Cluetail's background in journalism is their asset.
What could be the best way to move a wood based business into the cyberspace? We've all the technical means, tons of theories are supporting increased openness while more and more end-users are searching the Internet for new construction and design ideas, but if the business culture doesn't support a big-mouthed and out-spoken approach, what should we do?
Social Media means a huge step forward for companies who seldom make headline news in the local printed journals. Those who aren't used to have a voice in the local radio broadcasts and never seen the need to talk business-to-business with their clients might find social media as a waste of time and effort.
Where to start? How to move?
