The trouble with innovation is how to define it's a real thing

[Helge Keitel]

I'd like to see innovations in many fields in our society. But innovations does not always live up to their promises or expectations. Innovative companies come and go.

All the big brands and house-hold names are companies that have have been around for centuries or decades.

Most of the "very new innovations" do fade away or they never materialize into something tangible. We do have a love affair with everything new, but that doesn't mean that innovations are solving problems or promising a better world. The life expectancy of very new innovations is very short. Most of them never become important for B2B or the consumers.