Discussing a new business model focusing on "customer creation" and "problem solving" for new industrial applications.
Picture: Helge V. Keitel, KK-Net, Sotkamo, Finland (31.5.2013)
Our role is to identify new, potential clients and to activate them with AIDA: attention, interest, desire, action -> CLOSE.
Keywords are: energy, water, waste, wood, food, environment, effluents, process, climate, measure, control, mining, clean, efficient, productive...